Five Tips For Becoming a Bookie

by WagerHome Blog on August 16, 2024

Now is the perfect time to become your own bookie as you are going to have some time to get everything all set up before the start of the NFL season. There is never a bad time to become a bookie, but you want to make sure that you are all set up before the busy fall. 

Even though it’s not difficult to become your own bookie, there are still some tips and tricks that can help you be more successful. Here is a look at five of the best tips to keep in mind if you are planning to become your own bookie. 

1. Reach Out to WagerHome

The number one tip to consider when becoming your own bookie is that you will want to reach out to WagerHome when setting up your site. WagerHome is the clear leader when it comes to helping people begin the journey to becoming a bookie. 

WagerHome is known for taking stress away from new bookies by helping them get a PayPerHead siteset up and running. There is no requirement to use WagerHome.com, but it would be a huge mistake to not at least reach out. 

2. Market Your Site

After you have gotten your PPH site up and running, you are then going to want to market your site to generate some business. Reaching out to your friends and your family is a great way to get going, but you also want to appeal to a much larger audience. 

WagerHome can also help you market your site as they have a huge catalog of customers out there. Be sure that your site looks great to help attract and keep new customers. Now is the perfect time to become your own bookie as you are going to have some time to get everything all set up before the start of the NFL season. There is never a bad time to become a bookie, but you want to make sure that you are all set up before the busy fall. 

3. Offer Many Sports

While football is easily the most popular sport when it comes to the sports betting industry, there are other popular events as well. Instead of simply focusing on the biggest sports, you want to make sure that you are keeping everyone in mind. 

Look for some of the more obscure sporting events to offer betting options and that will help you keep more bettors engaged. 

4. Post Odds Early

Bettors are looking to get in on the action as early as possible, and you want to make sure that you have the odds posted early. Getting those odds out quickly will allow your PPH site to stand out, and you will build a reputation for having early odds. 

When posting early odds, you do want to ensure that you are posting lines that make sense, and are fair to both parties. When it comes to the NFL, that is the best time to get those odds out early. 

5. Always Look to Improve

Even after your PPH site is thriving, you should always be looking to make some improvements or upgrades to your site. Things can change quickly in this industry, and you want to make sure that you are offering the best possible odds and betting lines. 

WagerHome can also help you improve your site as this is something that they have done a great job of in the past.

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WagerHome BlogFive Tips For Becoming a Bookie

Should You Set Wagering Limits On Your PPH Players?

by WagerHome Blog on October 31, 2019

It is a tough call in terms of setting wagering limits for your PPH players. You want to maximize your profit when you run a solid PPH site, such as one you can get from the reputable WagerHome.com, but you also do not want to get burned by losing too much when your players hit a hot streak or hit a big winner. Right off the bat, it is good to set betting limits, but you have to know as a bookie that you can always change them.

It is important as a PPH bookie that you know your players and their wagering tendencies. For example, if you have a consistent bettor that has been with you for a while and has been loyal, you can entice them to make further bets by increasing their betting limit.

On the other side of the coin, if you have a sporadic bettor that would not kill you if you lost, you can decrease their limit. It is all up to you, but one important rule of thumb is that you want to keep any player that makes bets with you. It is that simple, as with every wager, your player makes you make money.

This is why it can get iffy when making limits on betting, as you want your players to be happy in what they can bet. Any time you lower a wagering limit, those players may just bolt, and that costs you money.

Listen To Your Players

Have an open line of communication with your players. Do they want their limit increased? Will they leave you if you decrease their limit? How much do they bet? How often do they bet? These are all questions that you have to answer when being a bookie with a PPH site.

You want to make money, and to do that, you need players to wager with you. Decreasing wagering limits can put your players off, and they may leave or simply bet less, and that costs you money.

Any good PPH bookie will know what they have to do in order to turn a profit. You can do things such as offering more wagers and staying on top of what your players want.

Also, get a feel for their betting limits that you have in place and if they are happy with them or not. If they are, great, they should bet with the service that you offer.

If they are not happy, find out why. Does it have to do with the betting limit? This is when you have to ask yourself, should I raise a wagering limit to appease a player?

Any issue that deals with increasing and decreasing a betting limit has to be looked at closely. Do some research. Having a set limit for players is always a good idea, but they can change. Again, you want to keep players and continue to make a profit with a PPH site.

When you start a PPH site, set betting limits for your players. Then get a feel for their betting tendencies and how they are doing. Increasing a limit is always welcome by players, but you still have to make money.

Conversely, decreasing a betting limit can chase away players, and you never want that. So, in terms of betting limits for your players, be consistent with them, and be open with them on if they like or don’t like those limits and deal with the issue accordingly.

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3 Effective Pay Per Head Marketing Tips To Keep Your Players

by WagerHome Blog on October 27, 2019

When you have a Pay Per Head (PPH) site, you not only want to attract new players but also keep your existing ones in the fold. Consistent marketing to your player base is the best way to keep them happy and in the know.

Why Pay Per Head Marketing Tips Can Help You Grow

When you have a good PPH site driving your bookie business, you have the tools to manage your players, but you still have to put in the time to market to them as well.

If you want to be a successful bookie using a PPH site, then you have to go above and beyond when the site software offers and not just let the sportsbook run itself.

Let’s take a look at a few tips for marketing to your players.

Let Them Know What Sports Are Active

Just because YOU know everything about every sport, doesn’t mean your players do. Make it a habit to send out regular messages to your players about big games taking place.

Remind them each weekend of the big college football and NFL games on the schedule. If there is a big night of sports, be sure to remind them of the lines and give them a nudge to bet.

Don’t assume your players know. They may not remember and a friendly reminder will give them that extra push to make a few bets.

Educate Them On Your Sportsbook Options

One of the most important types of marketing you can do is “teaching” your players how to use your sportsbook. When you utilize a PPH site (like WagerHome.com), you get a ton of different options at your fingertips.

Your players may be a bit overwhelmed so make it part of your routine to explain the features to them. Explain how they can make live bets, futures, straight bets and more.

Show them some of the confusing or behind the scenes features that will make betting easier on them. This is one sure fire way to get more out of your players.

Utilize Email & Text Messages

Email marketing has been around for decades, but it’s still a great way to communicate with your players. Get them on a list and take advantage of services like Mailchimp, aWeber, Hubspot, etc… Find one that works for you and start emailing.

You can setup autoresponder messages to your players or send one time blasts. But form that relationship with your players and watch the trust grow. Once they have trust in you, it’s easier to keep betting and bet more at your site!

Text messaging for business purposes is starting to grow in popularity as well. It used to be that no one would read “marketing texts” — but lately that trend has changed. More and more people will open sales texts and often times take action on them.

Consider this method as a way to get ahead of your competition.

All in all, you want to market to your players to keep them wagering with you. Keep up on them, teach them, inform them and show them that you are the best PPH bookie in the business!

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5 Steps For Becoming A Bookie

by Wager Home on May 26, 2019

Having success in sports betting is more than picking sides or looking for favorites. Why taking the risks when you can play with other risks? Becoming a bookie has good benefits when you are tired of losing bets or you are looking for a new business model. Remember that becoming a bookie is about always staying on the opposite side of your clients and that’s not bad at all. To achieve business success, use our advanced bookie software that allows you to control and report actions.  Follow the next five steps and let us help you in becoming a bookie.

First Step

Talk to all your friends that might be interested in placing wagers for sports betting. Look for the main condition first which is sharing a sports fan passion. As soon as you have a candidate close cheering for a team you have a prospect, as soon as you talk to them about earning some extra money you will have a lead and as soon as they place a bet, you have a new client. This process needs to be in your bookie business mindset without skipping any stage, soon you will have a big list playing frequently.

Also, choose a productive communication channel according to your client’s need. For example, if you have a bettor over the 60’s, of course, you can’t send emails because communication will be hard. Digital stuff matters. If you have a bettor between 30’s and 50’s, send whatsapps or emails as it is perfect because most likely will be busy at work during business hours. During your first management actions ask directly which channel they feel more comfortable with. The best practice is to personalize the communication and keep them in the loop regarding their account.

Second Step

Be patient with your client’s wagers. Probably they will start playing with favorites only, not taking risks and instead of trying to secure their business. Just remember that because of the juice you will always have a return by just setting up the house. You can also motivate your clients to take parleys or teasers for specific sports. If one team loses all the wager falls apart, although winning these bets could mean a big boost in numbers. Sometimes with only $10 you can get $200 in a four-pick parlay.

Third Step

Pay always on time. The most likely thing that happens when your clients win a bet is to call you and request a cashout. Revert their need mentioning the odds for the next game on the same side they just selected. Another way to do that is by offering a similar line. It can work for underdog lines. In the end, what is very important is to follow your client’s instruction, respect their decisions and assure incredible customer service. Don’t forget that cashout is one of Wager Home’s feature in our bookie software.

Fourth Step

Check and control your client’s figures. Once you see a client who is doing ok and notice they show wise skills; go and offer benefits, increase or decrease limits and set different criteria with these players. Is good to know if they have previous experiences in sports-betting to imagine their chances of winning. Be close to their lifetime wagers. if you see that a customer is placing the same bet a lot of times and the line is good, don’t hesitate to put a flag. With Wager Home’s bookie software you will avoid all chances of wrong lines.

Five Step

Never let your customers place bets when the game has started. Tricky customers always place bets within the last minutes before moving the ball. Learning about last calls is important. Instead of that, offer them live betting which is adjusted to the time in the game and is perfectly managed by our bookie software. Remember to convince customers of using live betting and taking advantage of watching the game. Sometimes getting to know who is dominating the game and who has created more chances to score can give us insights when choosing a side.

Remember that you need an advanced tool to keep track of your business plan. Wager Home is the best bookie software with fantastic features as 24/7 support, server security, player platform, and amazing pricing plans. Follow our interesting blogs and predictions always.

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